Saloodo! announced this week that it signed a Memorandum of Understanding (MOU) to be the first logistics provider to offer digital road freight solutions on AfricaPLC to boost intra-African and global trade.
Saloodo! is a digital road freight platform and a subsidiary of DHL Global Forwarding, a leading logistics player that will enable shippers – from small enterprises and start-ups to large multinational groups – to find trusted and reliable freight carriers across Africa.
AfricaPLC has an innovative industrial eCommerce Marketplace and FinTech platform managed the Africa Investor (Ai). Ai is an institutional investment holding platform that vets and promotes infrastructure, private equity and technology investment opportunities in Africa.
Enabling business in Africa
The partnership will address some of the biggest obstacles facing businesses seeking to expand across Africa and global markets, says Saloodo! These challenges include access to trade opportunities, sourcing of credible partners, trade finance and reliable logistics solutions.
“Our partnership with AfricaPLC is an exciting opportunity for Saloodo! to showcase our intuitive digital platform that will offer shippers and transport providers a single, simple, reliable interface to optimise costs, routes, cargo and transit times,” says Tobias Maier, CEO of Saloodo! Middle East and Africa. “Road freight continues to form the backbone of Africa’s logistics industry and I’m convinced that our digital solution will further its progress as the economy recovers.”
The way Saloodo! works, Maier says, is that it enables B2B companies (shippers) to find verified freight carriers and in turn, helps carriers to find suitable full truckload shipments to optimise their truck capacities. The portal has an easy three-step process through which shippers can find a freight carrier, create a transport request, receive confirmation, and track their shipment in real time.
He also emphasises that Saloodo! works with transport companies of all sizes, where they can present their services and competitive advantages. Saloodo! helps them to find suitable assignments to optimally utilize the capacity of transport vehicles, he adds.
“The good news is that there is no cost or charge attached to the usage of Saloodo!” Maier says. “We operate as a traditional forwarder and use Saloodo! to enhance and simplify our customer experience.”
He notes that Saloodo! has a strong trajectory of operating in Africa, as it launched in South Africa in November 2019, and since then expanded further into the continent, including to Kenya, Mozambique, Angola, Senegal, Ghana, Nigeria, Senegal, Ivory Coast, Morocco, Egypt and Uganda. “We are excited about this partnership with AfricaPLC, and we are open to opportunities to extend this to the rest of the continent,” he says.
Supporting organisations to grow
AfricaPLC also says it wants to demonstrate its strong commitment to intra-African trade by not only providing solutions and opportunities for businesses to grow, but by also expanding the African economy through diversification and inclusion. Initiatives such as the African Continental Free Trade Area Agreement (AfCFTA) will speed up economic growth and digitalization can be the impetus to accelerate this development, the company says.
“AfricaPLC is committed to supporting the growth of any organisation, particularly SME’s, through the African Continental Free Trade Area (AfCFTA) and globalising African e-trade ecosystems,” says Hubert Danso, Chairman of AfricaPLC.
“By partnering with Saloodo!, our SME, Corporate, Public Sector and Trade Finance customers can be assured that fulfilment is carried out by a reliable and compliant provider, who can provide full visibility and transparency throughout the shipping process. This allows our partners to channel resources on further growing their business intra-Africa and to global markets and efficiently managing their budgets and supply chain networks.”