The Patent is a Win-Win

DFM Data both the solution for the phantom data problem as well as for any concerns about the patent on dynamic freight matching. When you commit to data-sharing via our platform, we grant you a license for dynamic freight matching and the software for cleansing of phantom data from your platform.

We have had the opportunity to meet with many DFM industry leaders and walk them through our vision. One by one, we’ve seen them embrace the idea that industry-wide interoperability via a central data clearinghouse is really the only practical way to eliminate the phantom data problem. While they like the big idea, naturally, they are also concerned about our association with a patent on dynamic freight matching. Though, as soon as they learn more about our win-win proposition, we quickly see their concern convert to relief.

Any company that commits to participate in our data sharing utility will be provided a “use” license for the software that facilitates the purge of phantom data from multiple markets as a well a “make/use/sell” license for dynamic freight matching. Continued participation in the data sharing utility ensures no obligation to the patent owner.

FYI…While DFM Data Corp has been granted exclusive rights to purge phantom data from multiple marketplaces, platforms and load boards. we do not have the rights to provide dynamic freight matching services. Our only customers are DFMs.

The geometry of our logo is derived from the the patent number USPTO 7755518

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Helpful Perspective

Michael Darden is the inventor and patent owner who, way back in 2004, foresaw the idea of dynamic load matching and the need to remedy the phantom data issue. He actually was the one who established the first DFM company, Power2Ship, more than 15 years ago. Then, he worked on another one, created in collaboration with Craig Fuller in 2010, which was instantly sold to US Express. (That was a full five years before the Coyote Logistics acquisition by UPS).

Today, of course, the technology has fully caught up with the idea. There are now more than 200 companies doing digital freight matching, representing many different business and revenue models, and market positions.

As Michael saw the industry taking off, he made an inspired decision to not pursue royalties from the industry, because he knew it would inevitably just make things harder for DFMs, while making a bunch of lawyers rich.

He realized that there is almost no chance of all of the DFMs coming together as an industry on their own to solve the phantom data issue. And, he knew the more time goes by, the bigger the phantom data problem would become. He recognized that, if this is going to get done any time soon, there would need to be a company created that functions as a neutral utility, serving all DFMs as a data clearinghouse.

That’s where DFM Data Corp comes into play—we help Michael monetize his patent. Instead of paying royalties, DFMs receive value-added services.

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