There’s an old adage in the tech industry: adapt or die. The same could be said for today’s freight brokerage industry, which is undergoing disruptive change unlike any seen in recent memory. Both scope and speed of change are challenging today’s brokers to effectively adapt, but what is the path to success? What decisions do brokers need to be considering and acting on today—whether it’s technologies, business processes, partners, workforce skills, or capacity—to ensure that they can compete, thrive, and prosper?
These and other issues were tackled in an interactive FreightWaves webinar featuring Prasad Gollapalli, founder and CEO of Trucker Tools, which operates one of the industry’s fastest-growing, broker-focused platforms for shipment and capacity visibility, predictive freight matching, and carrier relationship management. Prasad was joined by Mike Riccio, Chief Marketing Officer for Leonard’s Express. The webinar addresses the following:
What are the key barriers to growth for today’s brokers and their carrier-partners?
Buy, build, or subscribe: How do you pick a tech partner, what should you look for in technology solutions, and what are the top five questions you should be asking?
How do you bring your workforce along in the journey as a change agent and help them adjust culturally as you streamline business processes and employ new technologies?
Fighting FOMO (fear of missing out) and overcoming traditional inertia and resistance to change as new technologies emerge and go mainstream
Standing still is not an option—learn from this webinar what concrete steps you can take to develop the right strategies and tactics, make smart decisions, evolve your business, and keep it moving forward in ways that turn disruptive change to competitive advantage.