Digital Trucking must adopt unifying strategies to unlock visibility and transparency for Shippers, Carriers and Brokers

Logistics providers deliver siloed visibility and transparency as table stakes within their own platform. The key to sustaining a Digital Future is the accreditation of the freight ecosystem with Standards and communications protocols.

As the logistics marketplace reacts to market influences in the Digital Ecosystem, the key definition in this transformation must unlock visibility and transparency for Shippers, Carriers and Brokers alike. By utilizing the power of information and deep understanding of transactions, real visibility is available at every point. True connectedness and real interoperability come from clarity achieved through agreed upon openness and protected sharing of anonymized data throughout the life of the “load”.

John Greaves, Director, Global Standards, Architecture, Conformity and Propagation

Globally recognized as a leader in technology who has pioneered development in DLT and Blockchain. His work in the Standards, Regulatory and Compliance areas for over 40 years enables him to support the rapid adoption of Blockchain DLT, revolutionizing IT as he states “in the post Turing era.”

Andrew Cohen
Acting CTO

Our technical utility automates the removal of covered loads and any duplication of the load and associated capacity postings (aka “Phantom Data”) from multiple Dynamic Freight marketplaces, including Dynamic Freight Brokers, TMS platforms, load boards (both Public and Private) — and ultimately, the entire North American truckload spot market.

Eliminating Phantom data means being able to consistently deliver on the promise of FRICTIONLESS matches virtually all the time. Providing a transparent customer experience along with improved operational efficiency is how Digital Freight can drive more demand, more loyalty, more growth, higher margins, and more PROFIT!


All day, every day, phantom data is undermining dynamic matching algorithms. Phantom data is a by-product of traditional market behavior by Shippers, carriers and brokers, who routinely post their availability onto several marketplaces, platforms, apps and load boards at once to ensure a quick match. They believe “the more I post, the better off I am“.

The problem is, after a load is booked on one platform, the other platforms still show it as available. When a DFM matches a load or transport order that is already booked, it undermines the customer experience.

Freight matching providers have load and capacity listings in their datasets that are not bookable. Matching algorithms cannot optimize for phantom data without an intentional way to solve this problem. The behavior of posting transport orders or loads on multiple platforms is commonplace and we suggest the adoption of a TUID (Transport Unit ID) to enable the interconnectedness required to solve this digitalization problem that occurs as markets mature.

By working together toward common standards, Digital Freight Systems can eliminate the waste and unnecessary costs of Phantom data.

Together, Digital Freight Systems have the power to define Industry Standards!

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