The Future of Digital Trucking is Good
License the keys to unlock the Digital Future of Logistics
Good visibility and transparency are key to the Future
As the logistics marketplace evolves toward a Digital Ecosystem, the key definition in this transformation must unlock visibility and transparency for Shippers and Carriers alike. By utilizing the power of information and deep understanding of transactions, real visibility will be available at every point. True connectedness and real interoperability come from clarity achieved through openness and protected sharing of anonymized data throughout the life of the “load”. As the neutral utility and data clearinghouse for the hundreds of Dynamic Freight Systems involved in the Truck-Load transaction process, DFM Data Corp. is both the catalyst for the Logistics marketplace coming together and the platform by which they can functionally collaborate and cooperate.
John Greaves, Director, Global Standards, Architecture, Conformity and Propagation
Globally recognized as a leader in technology who has pioneered development in DLT and Blockchain. His work in the Standards, Regulatory and Compliance areas for over 40 years enables him to support the rapid adoption of Blockchain DLT, revolutionizing IT as he states “in the post Turing era.”
Andrew Cohen, EVP and Chief Technology officer
An expert in Collaboration, Logistics, Modeling, Digitization, Transaction Capacity and Price modeling, Cloud, SaaS and Cooperative building in the Airline Industry,
Our platform enables the unique tracking via a global identifier, broad posting, and ANONYMIZED sharing of “load” data between Digital Freight members during the lifecycle of the “Load”. Additionally, the platform automates the removal of covered loads and any duplication of the load and associated capacity postings (aka “Phantom Data”) from multiple Dynamic Freight marketplaces, including Dynamic Freight Brokers. TMS platforms, load boards (both Public and Private) — and ultimately, the entire US truckload spot market.
Eliminating Phantom data means being able to consistently deliver on the promise of FRICTIONLESS matches virtually 100% of the time. Providing a better customer experience along with improved operational efficiency is how Digital Freight can drive more demand, more loyalty, more growth, higher margins, and more PROFIT!
Only by working together toward common standards can the Digital Freight Systems eliminate the waste and unnecessary costs of Phantom data.
Together, Digital Freight Systems have the power, the power to define Industry Standards!
All day, every day, phantom data is undermining dynamic matching algorithms. Phantom data is a by-product of market behavior. Shippers, carriers and brokers routinely post their availability onto several marketplaces, platforms, apps and load boards at once to ensure a quick match. They know “the more I post, the better off I am”. The problem is, after a load is booked on one platform, the other platforms still show it as available—even hours later. When a DFM matches a load or transport that is already booked, it quickly undermines the customer experience with confusion, delays, and cancellations.
This very minute, virtually every dynamic freight matching provider has load and capacity listings in their datasets that are not bookable. Matching algorithms cannot optimize for phantom data. Unfortunately, the behavior of posting on multiple platforms is here to stay. There are currently more than 200 DFMs with active marketplaces where shippers and carriers post availability. As they capture more and more market share from traditional freight service providers, the incident rate of phantom data will grow substantially… probably exponentially.
WHAT are the BENEFITS of eliminating phantom data?
There are two key benefits of eliminating phantom data:
- Enhanced growth and profitability for DFMs
- Increased demand for digital freight services
When you eliminate phantom data from a DFM platform, there is a significant, measurable gain in both labor efficiency and the customer experience. The labor efficiency gain comes about from not having to waste time chasing down replacements for deals you thought were booked, only to find out later that the truck was already booked elsewhere and is not actually on the way.
The customer experience improvement comes from delivering on the promise of fully-automated deals. Your shipper and carrier customers will no longer experience the confusion, delays and cancellations that false-positive matches create. This will naturally lead to fewer “one and done” customers – with more loyalty and more repeat business.
All of which adds up to increased demand for digital freight services, increased market share, lower operating costs, more revenue, higher margins and more profit.
HOW can you eliminate phantom data from the ENTIRE market?
Fortunately, eliminating phantom data is really quite simple:
- The DFM informs a central clearinghouse of a booking.
- When a load is “En Route”, the clearinghouse signals the rest of the DFMs to purge the booked assets from their datasets.
Our ATR Software (Anonymized Transaction Relay):
- Automates DFM send/receive of transactional data and signals to and from the Ingestion Service
- Signals DFM to remove phantom data from the DFM’s dataset
- Anonymizes private information – double hashed – and preserves a record to the blockchain
- Will align with standards bodies such as: GS1, IEEE, ISO, and BiTA
WHY is DFM Data Corp. the ONLY company that can do this?
Most people in the dynamic freight industry are probably unaware that there is a patent for dynamic freight matching: US Patent 7755518 –“Dynamic and predictive information system and method for shipping assets and transport”. In addition to dynamic freight matching, the patent “claims” describe the multi-posting and multi-removal of duplicated load and capacity listings from multiple platforms (aka purging phantom data). DFM Data Corp. is the only company that can do this for the industry, because we have secured EXCLUSIVE RIGHTS to license and sublicense Claims 6, 12, 21, and 26, in alignment with our mission to improve the performance of dynamic freight matching (DFM) providers.
HOW SOON can this happen?
In order for DFMs to benefit from DFM Data Corp’s solution, the industry needs to come together in the spirit of coopetition. There are early adopter DFMs who are willing to be first, there are industry leaders speaking up, and we have built the infrastructure.
The essentials are in place:
- A truly neutral service offering
- Scaleable technology architecture
- A transparent governance structure
- An online DFM industry collaboration platform
We are ready to onboard DFMs: