To stay relevant, Digital Trucking must unlock visibility and transparency for Shippers, Carriers and Brokers
Logistics providers deliver visibility and transparency as table stakes. The key to providing a Digital Future is the accreditation of the freight ecosystem
As the logistics marketplace evolves the Digital Ecosystem, the key definition in this transformation must unlock visibility and transparency for Shippers, Carriers and Brokers alike. By utilizing the power of information and deep understanding of transactions, real visibility is available at every point. True connectedness and real interoperability come from clarity achieved through openness and protected sharing of anonymized data throughout the life of the “load”. As the ONLY neutral utility and data clearinghouse for the Dynamic Freight Ecosystem involved in the Truck-Load transaction process, DFM Data Corp. is both the catalyst for the Logistics marketplace and the platform by which it can functionally collaborate and cooperate.
John Greaves, Director, Global Standards, Architecture, Conformity and Propagation
Globally recognized as a leader in technology who has pioneered development in DLT and Blockchain. His work in the Standards, Regulatory and Compliance areas for over 40 years enables him to support the rapid adoption of Blockchain DLT, revolutionizing IT as he states “in the post Turing era.”
VP & Chief Technology Officer
Innovative Technology Leader / Inventor: Guiding collaborative development in logistics, distribution, reservations, social expression and airline governance achieving sustainable value and capital return.
“Our platform enables unique tracking via a global identifier, broad posting, and ANONYMIZED sharing of Load Data between Digital Freight members during the lifecycle of the Load“, says Michael Darden, CEO and Co-founder of DFM Data Corp. Additionally, the platform automates the removal of covered loads and any duplication of the load and associated capacity postings (aka “Phantom Data”) from multiple Dynamic Freight marketplaces, including Dynamic Freight Brokers, TMS platforms, load boards (both Public and Private) — and ultimately, the entire North American truckload spot market.
Eliminating Phantom data means being able to consistently deliver on the promise of FRICTIONLESS matches virtually all the time. Providing a transparent customer experience along with improved operational efficiency is how Digital Freight can drive more demand, more loyalty, more growth, higher margins, and more PROFIT!
All day, every day, phantom data is undermining dynamic matching algorithms. Phantom data is a by-product of market behavior. Shippers, carriers and brokers routinely post their availability onto several marketplaces, platforms, apps and load boards at once to ensure a quick match. They know “the more I post, the better off I am”.
The problem is, after a load is booked on one platform, the other platforms still show it as available. When a DFM matches a load or transport order that is already booked, it undermines the customer experience.
Every freight matching provider has load and capacity listings in their datasets that are not bookable. Matching algorithms cannot optimize for phantom data. The behavior of posting transport orders or loads on multiple platforms is commonplace.
Only by working together toward common standards can the Digital Freight Systems eliminate the waste and unnecessary costs of Phantom data.
Together, Digital Freight Systems have the power, the power to define Industry Standards!