AWL Transport Redefines the Driver Experience with the Omnitracs One Platform

Leading heavy haul freight carrier extends long-term partnership with Omnitracs to enable enhanced automation and improve driver satisfaction
DALLAS–(BUSINESS WIRE)–Omnitracs, LLC, the global pioneer of fleet management solutions to transportation and logistics companies, today announced that it has expanded its nearly three-decade partnership with AWL Transport Inc., dba TLX. AWL Transport is a technology-driven flatbed carrier that provides flatbed, van, brokerage and dedicated logistics services for customers throughout the Midwest and Southern United States.

Challenges for drivers increase every year from the implementation of regulations that impact the driver’s operation of the vehicle to the roads they drive on continuing to deteriorate. The increase in distracted driving of the general public, difficulties with loading and unloading windows, limited truck parking and fluctuating rates, all make a driver’s day more than just about driving a truck. To remain successful in the future, AWL Transport needed to identify an integrated solution to improve the driver experience, while enhancing the flow of information for the entire organization.
“Over the past 28 years, we’ve developed a deep partnership with Omnitracs and feel they understand our business model and the challenges our drivers and the industry are facing,” said Jerry Carlton, President and Owner of AWL Transport. “Keeping our drivers safe and satisfied at work requires staying at the forefront of technology.”
Streamlining the entire data experience was also a challenge that both AWL Transport and Omnitracs solved through the use of the Omnitracs One platform. The solution integrates the ELD experience with the data entry requirements for the driver into an automated data sharing system. As a result, there is a reduction in driver workload by more than 75% while increasing the timeliness and quantity of data collected by more than 300%.
The Omnitracs One platform will round out their circle of service to make their fleet one of the most efficient in the country. New features include:

  • In-cab document scanning system that integrates seamlessly with existing TMW business software solution, eliminating administrative steps and improving office productivity by 20%
  • Automated document handling, resulting in more streamlined process for billing and payroll time scheduling
  • Timely notifications of delivery discrepancies, claims and damages, providing immediate communication with all parties involved at the time and place they occur
  • Integrated routing, weather and traffic create more efficient route planning for both the driver and operations, eliminating opportunities for service failures changes

“AWL Transport has a well-known reputation for driver safety and satisfaction in the industry,” said Greg Nelson, Chief Commercial Officer at Omnitracs. “Working with them to provide a comprehensive and integrated solution is a result of our shared commitment to continue creating the best opportunity for drivers to be successful.”
AWL Transport intends to transition their 230-truck fleet over to the Omnitracs One platform during the course of 2020.
To learn more about Omnitracs’ next-generation platform for enterprise-grade mobility, please visit
About AWL Transport Inc., dba TLX
AWL specializes in the transportation of steel, building materials, heavy equipment and dedicated logistics services. Their fleet is outfitted with the newest technology including collision mitigation, inflation monitoring, automatic lubrication, AI camera driver performance assistance and real time vehicle diagnostics. With 13 locations, the company is family-run and has been hauling flatbed freight out of the Midwest for over 50 years.
About Omnitracs, LLC
Omnitracs, LLC is the global pioneer of trucking solutions for all business models. Omnitracs’ more than 1,100 employees deliver software-as-a-service-based solutions to help over 14,000 customers manage nearly 1,100,000 assets in more than 70 countries. The company pioneered the use of commercial vehicle telematics 35 years ago and serves today as a powerhouse of innovative, intuitive technologies. Omnitracs transforms the transportation industry through technology and insight, featuring best-in-class solutions for compliance, safety and security, productivity, telematics and tracking, transportation management (TMS), planning and delivery, data and analytics, and professional services.


Kimberly Smiley
(469) 801-6644
Kate Connors
PAN Communications
(617) 502-4346

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