DFM Commentary:
Eric Johnson’s article speaks to the rapid progress on internal optimization but the lack of interconnectedness with shippers, TMS’s, and brokers. The posed question is whether a middle connective layer is possible for true ecosystem interconnectedness. That’s the solution that DFM Data Corp. can uniquely provide for the Digital Freight marketplace.
Link to Source: https://ericjohnson.substack.com/p/logistics-optimization-friction-challenge
Quotes from Article:
“Do the transportation and warehousing industries need a middleware layer in between optimization systems designed to suit one party?”
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“The problem the planners and the new TMS face is one I’ll call optimization friction. That is, the subtle lack of alignment between the internal optimization of a shipper’s TMS with the optimization of outside systems with which the TMS interacts.”
