Trucking Too Complex to Become 'Uberized' – MH&L – MH&L Staff |
While Digital Freight Matching (DFM) companies use digital platforms to match a shipper’s freight with available carrier capacity to better utilize motor carrier capacity, the industry is too complex to become an Uber type of business. One of the key components of Uber’s model is the commodity-like nature of the ride-hailing service, explains Armstrong & …
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