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The digital edge: brokers, carriers ramp up freight matching tools Aaron Huff| CCJ – @AaronHuffCCJ

In the not-so-distant future, matching loads with trucks could be as easy as catching a ride across town with the Uber app. In fact, Uber Freight is among a number of technology companies trying to digitize the entire load matching process. For most transportation companies, however, the road to automation is a work in progress. A sign …

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When freight matching meets big data – Aaron Huff| CCJ – @AaronHuffCCJ

A useful feature — or curse, depending on how you see it — of shopping from large online retailers like Amazon, Target and eBay is the suggestions they give you for purchases. These appear on their websites while you shop and in advertisements on other websites. Online retailers are using “big data” to predict your …

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