‘Digital Freight Matching’ Isn’t a Product— It’s a Strategic Methodology – Parade.ai – Anthony Sutardja

As freight brokerages look to leverage technologies, automate grunt work, and streamline operations, we hear references such as “Buying ‘digital freight matching’.” Unfortunately, this reference to ‘digital freight matching’ as a ‘product’ is too simplistic. Because every freight brokerage has a different mix of fulfillment opportunities, and each load opportunity has unique requirements, challenges, and …

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