Eric Johnson’s article speaks to the rapid progress on internal optimization but the lack of interconnectedness with shippers, TMS’s, and brokers. The posed question is whether a middle connective layer is possible for true ecosystem interconnectedness. That’s the solution that DFM Data Corp. can uniquely provide for the Digital Freight marketplace.
Link to Source: https://ericjohnson.substack.com/p/logistics-optimization-friction-challenge
Quotes from Article:
“Do the transportation and warehousing industries need a middleware layer in between optimization systems designed to suit one party?”
“The problem the planners and the new TMS face is one I’ll call optimization friction. That is, the subtle lack of alignment between the internal optimization of a shipper’s TMS with the optimization of outside systems with which the TMS interacts.”